When you read Tips &
Traps When Buying a Franchise you’ll find out why one franchisee stated
the book "should be the bible for anyone who is considering a franchise
investment. I would have avoided all the pitfalls I am now experiencing if this
book had been available before I signed my franchise agreement and lease."
If you have time to read
only one book about franchising, make it this one. Tips & Traps is a fast
read with all the information you need to make a good decision.
Insider Secrets
Revealed
· How to select the
best franchise for your personal finances and lifestyle
· The hottest franchise opportunities to take you into the 21st Century
· Sources of financing-- why it’s never been better
· How to navigate the legal maze, understand the fine points of the franchise
agreement
· How to avoid last-minute deal breakers
· Why co-branding makes sense
· How the franchisor’s financials affect your business
· How to build a business empire with franchises
· And much, much more
About the Author
Mary E. Tomzack is a noted
franchise expert. She is President of FranchiseHelp, Inc., an information and
research company which services prospective franchisees, multi-unit franchisees,
franchise lending companies, investors and independent businesses seeking to
become franchises. Ms. Tomzack is also the author of Going Global: Strategies
and Techniques for New-Multi-Nationals (published by the Economist Intelligence
Unit). She has been part-owner of two franchised businesses and previously founded
and managed a company which manufactured and marketed women’s fragrances.
Reviews and Commentary
Franchises are red-hot business
opportunities - offering everyone from the corporate downsizing victim to the
mid-life career changer to the recent college graduate the best path to becoming
a successful business owner in today’s troubled economy. Some franchises
are mined with hidden costs, inflated revenue promises, poor marketing support
and worse.
Learn how to tell the difference
before you take the plunge! There’s never been a better time to buy a
franchise than now, provided you know what you’re doing, says author and
successful franchise owner Mary Tomzack. In this candid, hard-hitting book,
Ms. Tomzack provides a crash course in selecting the right franchise and turning
it into a lucrative, satisfying and profitable business.
You’ll learn all the
insider secrets you need to succeed, including how to select the best franchise
for your personal finances and lifestyle; what the 5 hottest franchise opportunities
are for the ’90s; the questions you should ask up-front, before buying
any franchise - questions that will prevent unpleasant surprises down the road;
how to avoid the six most common first-year pitfalls; special sources for financing
if you are a woman, a minority member or a veteran; how to navigate the legal
maze, understand the fine print of a franchise agreement and avoid last-minute
"deal breakers"; what to do in your first months as a new franchisee
- from buying equipment . . . to recruiting and training employees . . . to
mounting local promotions; where the ground-floor opportunities are in multiunit
franchising and international franchises; how to build a business empire with
franchises; and much more!
You’ll also hear the
war stories and success secrets of a wide cross section of franchisees from
across the country. They will provide you with the hard-won tips, strategies,
and advice that you can rely on to help make your new venture a successful one.
Table of Contents
· Franchising for
the 21st Century
· What Makes a Good Franchisee?
· Choosing the Right Franchise
· How Can I Be Sure I Won’t Lose Money?
· What the UFOC Tells You
· What the UFOC Doesn’t Tell You
· Finding the Best Sources for Financing Your Business
· Up and Running
· Franchise Trends and Opportunities
· Expanding to International Markets
View a Free Sample
Chapter
View a free sample chapter
in PDF:
Chapter
3: Choosing the Right Franchise
