Bond/Hinh, Source Book Publications. 2006. 360 pp. $19.95.
The Minority Franchise Guide offers the prospective franchisee a detailed profile
of over 470 forward-looking companies that encourage and support the inclusion
of minority franchisees. The companies are divided into 42 distinct business
categories for easy comparison. The data represents the most up-to-date, comprehensive
and reliable information about this dynamic segment of the franchising industry.
In addition, The Guide includes an overview of franchising, articles on minority
franchising and resources available to prospective franchisees. The profiles
are the result of an exhaustive 4-point questionnaire that details:
• Background — number of operating units, geographic distribution
and detailed description of the business.
• Capital requirements — initial cash investment and total investment,
on-going royalty and advertising fees, staffing levels, space needs, etc.
• Initial training and start-up assistance provided, as well as on-going
services.
• Breakdown of existing minority representation.
• Specific programs in place for minorities.
• And much more...
The National Minority Franchising Initiative was established in 2000 specifically
to increase the number of minorities in franchising. The multi-faceted program
involves the 1) publication of the annual Minority Franchise Guide, 2) an informative
and comprehensive website at www.minorityfranchising.com and 3) a series of
ten seminars put on throughout the U.S.
The 2004 program is supported in full by the following
corporate sponsors: Accor Economy Lodging North America (Motel 6, Studio 6 and Red Roof Inns),
The Athlete's Foot, Burger King Corporation, Carvel
Corporation, Cendant, Choice Hotels International,
Express Personnel Services, InterContinental Hotels Group,
Jani-King International, PostNet, ServiceMaster
(Furniture Medic, Merry Maids and ServiceMaster Clean),
The UPS Store, Wing Zone and YUM! Brands (A&W, KFC and Long John Silver's). Without their support, this program would never have materialized.
