Bond, Source Book Publications. 1999. 192 pp. $29.95
The International Herald Tribune has long been recognized as the most effective
and widely read medium for reaching prospective international franchisees and/or
investors. In an effort to demonstrate its on-going commitment to the ever-expanding
international market, the International Herald Tribune presents the second annual
edition of the International Franchise Guide. It represents the most comprehensive
and up-to-date information on those franchisors and service providers who have
committed their energies and resources to attract and support qualified partners
within the international community.
The franchisor profiles are the result of an exhaustive 60-point questionnaire
that details:
• Background — history, number of operating units, geographic distribution.
• Detailed Description of the Business.
• Capital Requirements — initial franchise fee, on-going royalties,
advertising program.
• Franchisee Selection Criteria.
• Preferred Relationship and Type of Agreement.
• Initial Training and On-Going Support.
• Specific Areas of International Expansion by Country.
• And much more...
Source Book Publications, the pre-eminent publisher of books devoted solely
to franchising, was responsible for researching, collecting and assembling the
enclosed data. Their long-term relationships with the industry and knowledge
of franchising have made them an invaluable partner.
Robert Bond is a leading authority on the exceedingly complex franchise industry.
His previous publications on franchising include Bond's Franchising Guide (13
editions), "How Much Can I Make?" (3 editions), the Top 50 Franchise
Series, Bond's Minority Franchise Guide and the International Herald Tribune
International Franchise Guide (2 editions). Prior to his involvement in the
franchising industry, Mr. Bond demonstrated an extraordinary record of achievements
in several Fortune 500 Companies, real estate development and consulting. Since
receiving his MBA from Stanford Business School, Mr. Bond has spent the past
17 years focusing on the franchising industry. As an author, lecturer and consultant,
he is regarded as one of the franchise industry's most knowledgeable and widely
quoted spokesmen.
